Zoho CRM vs HubSpot – Price and Features Comparison

In today’s digital age, customer relationship management (CRM) software has become an essential tool for businesses of all sizes. Two popular options in the market are Zoho CRM and HubSpot. Both platforms offer a range of features to help businesses manage their sales, marketing, and customer service activities. However, they differ in terms of pricing and specific features offered. In this article, we will compare the price and features of Zoho CRM and HubSpot to help you make an informed decision on which CRM software is the right fit for your business.

Our research shows that Zoho CRM is better than HubSpot for small businesses and sales teams, due to its affordable pricing, plentiful features, robust customization, and responsive customer support. However, HubSpot is better than Zoho CRM when it comes to marketing, due to its functionality across multiple communication channels and serious scalability for growing businesses.

In fact, this is quite a matchup as far as the CRM industry is concerned, as our research dubbed Zoho CRM the best CRM for small businesses and the best CRM for sales, while HubSpot was found to be the best CRM for marketing.

In this comparison guide, we’ll talk about how these two CRMs compare on everything from price and features to support and customizability, so you can make the right decision for your business. And if you’re interested in getting started with CRM software today, check out our CRM comparison page for more in-depth information about a wide range of providers.

Zoho CRM vs HubSpot: Key Differences

There’s no debating the fact that Zoho CRM and HubSpot are two of the top CRM providers in the industry, offering flexible platforms that are great for startups. And while Zoho CRM and HubSpot share a lot of similarities, there are some notable differences between the two. Here are some key differences between Zoho CRM and HubSpot:

  • Zoho CRM is better for small businesses, whereas HubSpot is mostly geared towards medium-sized and enterprise-level businesses.
  • HubSpot is more expensive than Zoho CRM, although it offers a surprisingly robust free plan.
  • Zoho CRM is best for sales, while HubSpot is best for marketing.
  • Zoho CRM has better customer support, training, and onboarding than HubSpot.

Because these two CRM are so vastly different in so many ways, comparing them can get a bit complicated. For that reason, we’ve decided to largely focus on comparing these two in regard to their small business-facing solutions, which are the Professional plan from Zoho CRM and the free plan from HubSpot. Check out the table below to see how these two plans match up against each other and keep scrolling for more in-depth reviews.

Zoho CRM

Zoho is a massive business software empire, offering a wide range of tools for everything from accounting to project management. And when it comes to CRM software, you can’t do much better than Zoho CRM for the majority of industries.

In fact, our research found that Zoho CRM is the best CRM for small business and the best CRM for sales, offering a massive selection of features while undercutting the majority of the industry on price. In addition to sales, Zoho CRM provides features for marketing and customer service as well, although its offerings aren’t nearly as robust compared to the impressive sales functionality.

See Also:  CRM Pricing Guide: Plans, Features, and Hidden Fees

A large feature catalog isn’t all Zoho CRM has going for it either. The platform is decidedly customizable, allowing for custom reports and a customizable sales pipeline. That, combined with its robust customer support offerings, make Zoho CRM one of the best CRM on the market.


If you’re an enterprise-level organization that needs some serious power behind its CRM software, HubSpot could be the provider you’re looking for. While we’ve focused on the free plan, which is a solid budget pick for small businesses, HubSpot is more aptly defined by its quite-expensive paid plans, which offer unmatched functionality compared to its competitors.

More specifically, the HubSpot Marketing Hub, which can cost between $18 per month and a staggering $3,600 per month, offers some amazing scalability, providing marketing functionality on virtual every communication channel you can imagine. In fact, it’s so good that our research found HubSpot to be the best CRM for marketing.

Overall, HubSpot is really quite expensive, though, especially compared to a lot of Hubspot alternatives, which means you really need to make sure you actually require this advanced functionality. The costs can get really high, and outside of marketing, HubSpot might be just a bit too much for most businesses looking to get set up with a standard CRM.

About Our Research

There are lots of software comparison pages out there, so we appreciate you heading over to Newslength to take a look at what we have to offer. While we may seem like all the others, the reality is that Newslength has done hours upon hours of extensive research on the CRM marketing and we’ve condensed it into this comparison guide to help you understand how these two CRMs matchup against each other.

In our research, we compare a wide range of metrics in an independent, unbiased way to ensure that you get the most accurate information on every provider. With hours of work and years of experience, we’ve been able to categorically rank these CRM providers in a way that should help you make the right decision every time. Here are some of the criteria on which we rank CRM software:

  • Pricing – We delve into every single pricing plan to get a good idea of how much you’ll pay and what you’ll get at those price points.
  • Features – We explore what kind of features are available, from sales to customer service to marketing, so you know exactly what you’ll be able to do.
  • Ease of use – We investigate exactly how intuitive the interface is, deciding whether or not a beginner would be able to figure it out with external help.
  • Customizability – We research the many ways in which a CRM allows you to customize analytics, sales pipelines, and other important features.
  • Help & Support – We test out how available customer support is for these platforms, finding out whether or not they are available 24/7 and which channels you can reach out to them on.

Zoho CRM vs HubSpot: Pricing Plans

While we’re only comparing one plan from each of these providers, Zoho CRM and HubSpot offer a wide range of pricing plans that might better suit your business. Take a look at the pricing breakdowns below to see how these two CRMs compare on the most important metric there is: price.

Learn more about Zoho CRM pricing and HubSpot pricing on Newslength

Zoho CRM Pricing

Zoho CRM offers five different pricing plans, in addition to a free plan, which has no time limit. You’ll also be able to take advantage of a 15-day free trial of the more expensive paid plans.

The Standard plan costs $14 per user per month, the Professional plan costs $23 per user per month, the Enterprise plan costs $40 per user per month, the Ultimate plan cost $52 per user per month, and the Plus plan costs $57 per user per month.

Check out the table below for more specific information about what each of these plans provides:

See Also:  HubSpot vs Salesforce (2023) – Which CRM Is Best and Why?

HubSpot Pricing

As you know, HubSpot offers a free forever plan that is great for small businesses looking to get started without taking a hit to their budget. However, HubSpot also offers three different hubs for different industries: Sales Hub, Marketing Hub, and Service Hub.

Within each of these three hubs, HubSpot offers three different pricing plans, Starter, Professional, and Enterprise. The Starter plan for the Sales Hub and Service Hub costs $9 per user per month with a minimum of two users, while the Starter plan for the Marketing Hub costs $18 per month for 1,000 contacts.

The Professional plan costs $90 per user, per month for the Sales Hub and Service Hub with a minimum of five users and $800 per month for the Marketing Hub.

The Enterprise plan costs $120 per user per month for the Sales Hub and Service Hub with a minimum of ten users, while it costs a whopping $3,600 per month for the Marketing Hub for 10,000 contacts.

Take a look at all the plans together in the table below, with their designated type based on which hub they’re in, to see how they compare to each other:

Best for Business Features: HubSpot

While Zoho CRM is certainly no slouch, HubSpot has a lot of features. Whether you’re looking to get started on improving your sales team or automating your marketing processes, HubSpot has the feature to get it done and then some.

However, while we have to give the edge to Hubspot on the number of business features, but it’s worth mentioning that the price you’re paying to get all of them is substantially higher than that of Zoho CRM. In some cases, you could be paying up to $100 per user per month more for the same features, which isn’t exactly doable for a small business.

Suffice it to say, HubSpot has the most business features, but Zoho CRM offers them at a much lower price.

Best for Customization: Zoho CRM

CRM software is great for businesses, because most of the best providers offer customizability on a grand scale. You can do what you want, track what you need, and generally get all the information necessary to effectively run your business.

When it comes to customizability, we have to give it to Zoho CRM for offering a wide range of options. Custom fields, custom dashboards, customizable sales pipelines are all available on the most affordable Zoho CRM plans, whereas the HubSpot free plan is quite limited in this regard. There are limits on customizable options on both HubSpot and Zoho CRM, but Zoho offers much higher limits so you can customize more.

Best for Training and Onboarding: HubSpot

Getting familiar with a new business software can be difficult, particularly when it comes to something as overarching as CRM. You want to be sure your team is fully equipped to handle all those new automations and processes, which is where training and onboarding can really come in handy.

While both providers offer solid onboarding and training options, HubSpot just beats out Zoho CRM on this one. Both providers offer training classes at an additional cost and provide free online documentation on their websites. However, HubSpot provides set-up support, which is even mandatory for some plans, whereas Zoho CRM provides this at an additional cost, which means HubSpot gets the win here.

Best for Help & Support: Zoho CRM

Even after setup and onboarding, problems can arise in a new software. Fortunately, the average CRM provides customer support that can help you navigate any issues with ease.

As far as which CRM providers better customer support, Zoho CRM offers more customer support options than HubSpot. HubSpot offers no plans with 24/7 coverage, whereas Zoho CRM provides it in its more expensive plans. You’ll also get phone support in less expensive plans that HubSpot, which is great when you need to actually talk to a human being for once.

See Also:  Best Zendesk Alternatives

How do Zoho CRM and HubSpot compare to other CRM providers?

While our research shows that Zoho CRM is the best CRM for small business and HubSpot is a top choice for a wide range of companies, the reality is that they might not be perfect for your business. Fortunately, we’ve done a lot of in-depth research on lots of CRM providers, so you should be able to find an option that fits your needs a bit better.

Take a look at some of the CRM providers in the table below and keep scrolling for some of our other top picks that might be a better fit.

monday.com CRM – starting at $8 per user per month

Customizability can go a long way in helping a business get started with a CRM. After all, you want it to do what you need it to do, right? With monday.com, you’re getting arguably one of the most customizable options on the market, providing custom fields, custom dashboards, and even a customizable sales pipeline for your business.

While the pricing may seem extremely attractive, it’s worth noting that you won’t be paying $8 per month, as the service requires a minimum of three users to get started. This means the minimum price paid will be closer to $24 per month, so be sure to take that into consideration before making a decision.

If you’d like to find out more, check out our detailed review of monday.com CRM.

Freshsales Suite – starting at $15 per user per month

Freshworks is a robust CRM offering, but it provides the option to go the small business route with Freshsales Suite, an all-in-one sales and marketing platform exclusively geared towards small businesses. Our research found it to be one of the best options for small businesses, in fact, thanks to its easy-to-use interface, simple set up process, and impressive customization.

Even better, the $15 per user per month price makes it decidedly competitive within the CRM market. And with no user minimum, that low price will stay low as long as you only need one user.

Frequently Asked Questions

Yes, HubSpot does provide a completely free forever pricing plan, which gives you access to a surprisingly large number of features for your business. Obviously, there are some notable limitations, like the fact that only three users can operate the CRM at a given time, but overall, this free plan from HubSpot makes it quite competitive for small businesses.

Our research shows that Zoho CRM is the best CRM for small businesses, as it provides a lot of features while undercutting most of the competition on price. HubSpot is quite competitive, though, particularly given its robust free plan that can get you started at no charge.

When it comes to sales and small businesses, Zoho CRM is the best option out there. It provides plenty of features and doesn’t cost a fortune, which can go a long way in helping your business. For marketing and customer service, though, Zoho CRM doesn’t matchup to other providers, including HubSpot, which is the best for marketing, and Zendesk, which is best for customer service.

That’s a wrap on “ Zoho CRM vs HubSpot – Price and Features Comparison ” We hope you’ve found a trove of useful insights and fresh perspectives. Your opinions and ideas matter to us—join the conversation below and share your take! Hungry for more tech insights? Dive into our diverse collection of articles where innovation meets practicality. Discover More CRM Softwares.

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