New Delhi: On August 16, industrialist Ratan Tata introduced an undisclosed funding in senior companionship startup Goodfellows, based by Shantanu Naidu, a supervisor in his workplace.
Goodfellows, a paid service that pairs senior residents with younger graduates, has accomplished a beta section in Pune over the previous six months. The corporate intends to increase its operations in Mumbai, Chennai, and Bengaluru. Learn Extra: After Amul, Mom Dairy plans to hike milk costs by Rs 2 per litre: Deets inside
Commenting on the funding, Ratan N. Tata, Chairman Emeritus of Tata Sons mentioned “The bonds between the two generations created by Goodfellows are very meaningful and are helping to address an important social issue In India. I hope the investment helps the young team at Goodfellows grow.” Learn Extra: Huge lay offs in Apple! Firm fires practically 100 contract staff to cease hiring and spending
In line with the corporate, the younger graduates it has been hiring have been screened for empathy and affinity towards the aged. The vetting course of is meant to pick out one of the best candidates who can interact with shoppers in an “authentic and meaningful way,” in response to the assertion.
In line with Naidu, companionship means various things to completely different folks. “To some, it may mean watching a movie, narrating stories from the past, going for a walk, or quiet company sitting around doing nothing together,” the 25-year-old defined.
In line with a press launch, Goodfellows’ enterprise mannequin is a “freemium subscription model,” which signifies that the primary month of providers will probably be free, however after that, a small subscription price will probably be levied.
As per the corporate, it additionally hosts month-to-month get-togethers the place shoppers can “meet each other as well as more young graduates, building a sense of community.”