Lyricist-screenwriter Javed Akhtar has opened up concerning the ongoing cancel tradition and boycott developments at present plaguing Bollywood. The veteran lyricist walked the purple carpet of Filmfare Awards 2022 together with his spouse Shabana Azmi and mentioned that these developments have been only a ‘passing phase’.
Akhtar was quoted saying, “It is a passing phase. It is very evident that it doesn’t work. If the film is good and is appreciated by the audience, it will work. If it is not good and not appreciated by the audience, it won’t work. I don’t think this kind of announcement of cancel culture and boycott works at all.”
The Hindi movie trade particularly is going through a backlash from the general public as they’re boycotting each movies and the celebrities. Just lately, Aamir Khan’s movie Laal Singh Chaddha was partially impacted by these social media developments. Equally, Akshay Kumar’s Raksha Bandhan and Vijay Deverakonda’s Liger, which have been anticipated to carry out nicely on the field workplace, failed, once more partly attributable to these social media developments.
Many Bollywood actors have talked concerning the present state of affairs. Just lately, actor Swara Bhasker in an interview with Zoom mentioned, “I don’t know how much boycott trends actually affect the business. This boycott business is hyped up, it’s a small group of people who are driven by a certain agenda. They are hatemongers, they hate Bollywood, they want to destroy Bollywood, and are spreading malicious nonsense lies about Bollywood…And I think they are earning from it…We’ve enough evidence to prove that most of these are paid trends. There are also people who used Sushant’s tragedy for their own personal agendas and benefit.”
