‘Har Ghar Tiranga’ marketing campaign by the Centre to commemorate 75 years of the nation’s Independence has helped increase demand for the tricolour as flag makers and merchants are witnessing a surge so as and gross sales of the nationwide flag.
Flag producers additionally hailed the central authorities’s choice to permit firms to spend their CSR (company social duty) funds for the marketing campaign.
“There has been unprecedented demand for the national flag this year. I have not seen such a demand in the last 16 years of my business. We are still receiving enquiries but we have to decline some of them at the last minute. We have already supplied 10 lakh pieces of the national flag and sales were bolstered by the Har Ghar Trianga campaign,” Mumbai-based The Flag Firm co-founder Dalvir Singh Nagi advised PTI.
Mr Nagi will not be alone. Raju Halder, one other flag maker in West Bengal’s Howrah district, mentioned the 20-member labour drive of his manufacturing unit is busy delivering orders.
“As compared to orders delivered last year, demand for the national flag this time has soared manifold, and labourers are working day and night to meet the demand,” he mentioned.
Ajit Saha, a dealer of flags in Kolkata’s Burrabazar, one of many largest wholesale markets within the nation, mentioned demand is “more than the supply for certain types of flags and accessories this year”.
“After a slump in the business for the last two years due to COVID-19, this year ushers in hope for us. It is like a boon for us,” he advised PTI.
Indian postal division can be promoting the nationwide flag on-line for simple procurement, and claimed it has “received a very good response”.
A number of company homes and PSUs officers mentioned they’ve undertaken particular efforts to rejoice and promote the marketing campaign.
In a latest round, the company affairs ministry mentioned the marketing campaign aimed to invoke the sensation of patriotism within the hearts of individuals and promote consciousness concerning the Indian nationwide flag.
“Spending of CSR funds for the activities related to this campaign such as mass scale production and supply of the national flag, outreach and amplification efforts are eligible for CSR activities,” the round mentioned.